Last night myself and the guff (that’s gf/girlfriend) went to the Moseley Creative Forum. Although we turned up a little bit late it was great to hear what each member of the panel and the audience had to say.
One particular part of the event that caught my attention was the talk on information and RSS Feeds.
As an artist I’ve found that displaying work in a blog format has really helped me promote my work. Sure, the amount of people that actually subscribe to my posts is relatively small, but those people are always notified when I post new work. For all I know one of the people subscribed to my feed might be my next employer!
For a business I think having an rss feed on your website is essential, especially if you constantly update your website. Paula Tew of Creative Launchpad noted that as a business that has so many other things to do a blog is not really on their priority list. Pete Ashton, who was also on the panel was quick to note that it only takes about 30 minutes to write a post and, to be honest, it’s just like sending out a notification e-mail to everyone.
One of the final points they mentioned regarding RSS Feeds is information overload, and that’s something I’ll touch on in my next post.
In summary I think people who have a business that is constantly evolving should at least use RSS to deliver content to their audience. It’s just easier.
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