On Thursday 23rd October I was at Eastside Projects for a talk about the commercial art world. It was lead by Simon and Tom Bloor, Gavin Wade and Ruth Claxton with input from Liz Rowe.
The overall notion of what they were saying is that there needs to be an air of professionalism about your work. If you’re having a solo show have some say, or even full control on how it’s promoted, right down to the typeface on the flyer. When selling your work don’t just sell a picture/video/sound piece, sell something more. The buyer needs to feel like they’re making an investment in something great.
Something that really made me think was the talk on selling your artwork in the commercial art world. It seems to be better to have a gallery represent you rather than to sell it direct. I didn’t understand this at first: wouldn’t a buyer want to have that personal touch they get when buying from an artist/real human being? Well, from the points raise I can see how that can negatively impact on your reputation. If a buyer wants to invest in quality in a sense they can judge this by what gallery their work has been in. This is especially true in situations like Zoo Art Fair, where potentially you have a few seconds to grab and hold peoples’ attention.
0 Responses to “Artist talk at Eastside Projects”